Com252 Assignment 3 Already Passed

Which term describes the process of issues management? {Ans: Anticipatory}The PR team at Apex Corporation wants to develop a crisis communication plan. The team has scheduled a meeting with a representative group of Apex employees including security personnel, sales representatives, HR managers, IT specialists, and senior managers. What should occur at this initial meeting? {Ans: Brainstorming potential crises that could impact Apex}Which of the following enabled Taco Bell to avoid a PR disaster? {Ans: Being transparent and aggressive}Which of the following actions by a communications team is most useful during a crisis? {Ans: Analyzing data for trends, patterns and insights}Constant Computers tracks requests for warranty repairs and notices a significant increase in the number of keyboard problems on one of its laptop models. A Constant Computers team is formed to study the matter, determine if there is a keyboard defect and recommend corrective action before a product recall is necessary. Which term best describes the actions of CC? {Ans: issues management}During which state of the issue life cycle will a firm experience the most media coverage? {Ans: Crisis stage}Which statement explains the Samsung Note 7 issue? {Ans: The issue shifted from a product