Introduction To Communication Science - Summary For Partial Exam 1

The medium is the message {Ans: Medium ------ new technology extends our possibilities ------ "extension of ourselves" Message ------ which changes the way we perceive the world and interact with each other ( = effect) ------ the personal and social consequences of a medium result from the new scale that is introduced by each extension of ourselves How to study media ecology? ------ look at society from a distance ------ importance of art and culture ------ look at patterns of generations, meaning behaviours in combination with available technology at the time}Social Learning Theory Recap {Ans: People can learn by observing others ------ these other can also be media characters ------ how behaviour is portrayed and by whom it is performed matters for learning and reproduction Alternative Explanations ------ excitation transfer theory ------ its the arousal that is elicited by violence that makes us more aggressive ------ catharsis theory ------ using violent media makes us less aggressive (venting) Critique: ------ broad theory: difficult to test ------ effects of media violence on aggression are critiques ------ is media exposure equal to real-world experience ------ small effects: what does it mean? ------ role of media among other risk factors Use knowledge