Mktg 201 Final (100% Verified Answers)

sales {Ans: Firms with a __________ orientation believe that increasing sales will help the firm more than will increasing profits; More concerned with overall market share}Informative Advertising {Ans: Form of advertising used to create and build brand awareness}Break-even point {Ans: point at which # units sold generates enough revenue to equal total costs}Brand {Ans: a name, term, symbol, or any other unique element of a product offering that differentiates it from competitors}indirect {Ans: marketing channel where 1+ intermediaries work with manufactures to provide goods or services to customers}Continuous {Ans: Ad schedule mostly for frequently purchased or continuously consumed products; runs steadily throughout the year}profit {Ans: Firms with a _____________ orientation will base pricing decisions primarily on profit considerations; Emphasizes profit maximization; Doesn't consider the value customers have for product}value; actual {Ans: Marketers convert core customer _________ into __________ product}Primary packaging is what the consumer uses, whereas secondary packaging is the wrapper/exterior carton that contains primary package and has the UPC scanner label. {Ans: What is the difference between primary and secondary packaging?}Variable Costs {Ans: costs that vary with production volume (e.g., labor and materials)}Decoding {Ans: process by which receiver