Marketo Certification Exam Questions & Verified Solutions

What is the Activity Log? {Ans: the complete record of all Marketo activities for a lead. This includes (but is not limited to): - Web, email, and form activity - Campaign flow steps - Data value changes}What are tags used for? {Ans: to group program type in reporting}How do you create an interesting moment? {Ans: Choose a smart campaign> drag over the interesting moment flow step> select a type (email, milestone, or web)> write a message in the description (you can add tokens in the description to provide sales with more detailed information}How do you create a scoring campaign? {Ans: Create a new folder in your program> create a new smart campaign in that folder> Name the campaign 'change score'> Create> Click the smart list tab> find and drag 'fills out form'> click your form> click the 'flow' tab> Drag the change score> but score you want to change it to in the field> go to schedule tab> activate}What is the difference between Smartlists and My Lists? {Ans: Smartlists are available in campaigns and programs My Lists can be made up of leads I upload from a CSV file}Where can you view everything your prospect