External Environmental Analysis

Zurich Insurance Group Ltd. commonly known as Zurich is a SwissInsurancecompany, which has its headquarter inZurich,Switzerland. Zurich Insurance Group is Switzerlands biggest insurer by The Worlds Biggest Public Companies. Forbes. Retrieved 25 April 2012. As of 2011, Zurich was the worlds 79th largest public company according toForbes Global 2000s listand ranked 94th inbrandstop100 brands by About us. Zurich.com. Retrieved 25 April 2012. Zurich Insurance Group Ltd is a global insurance company which is organized into three core business segments General Insurance, Global Life and Farmers. The company employs around 60,000 people serving customers in more than 170 countries and territories across the globe. Zurich Insurance Group Ltd is listed on theSIX Swiss Exchangeand as of 2011 the Groups Capital position was strong with shareholders equity of 31.6 billon. This company was founded in 1872 as a marine insurer. A number of acquisitions have made it Zurich Financial services. Mission to understand, recognize and manage the change on behalf of the individuals and businesses around us. NAIC524126 Direct Property and Casualty Insurance Carriers 524113 Direct Life Insurance Carriers 551112 Offices of Other Holding Companies SIC6331 Fire, Marine Casualty Insurance 6351 Surety Insurance 6311 Life Insurance 6719 Holding Companies NEC. STOCK CHART