1. Press Release Analysis Danones Activia Brand

1. Press Release AnalysisDanone’s Activia brand yogurt has the intended effect of having consumers pay a premium price for the yoghurt because of its purported nutritional benefits. The advert uses Laila Ali a retired boxer woman boxer and daughter of boxing legend Muhammad Ali. The advert also uses a singer and actress Reba McIntyre and Dr. Travis Stork. Dr. Stork who hosts the show “The Doctors” is meant to lure consumers into believing the product has health benefits. Laila and Reba are supposed to lure consumers to believe the tagline “Feeling good starts from the inside”.The people endorsing the product in the advert are popular characters known for their active lifestyles.The characters in the advert are all smiling and look happy. This portrayal is intended to have the effect that rather than having problems, the characters are happy people who work proactively to not only keep themselves healthy and happy but to enjoy life. To the average consumer who faces the usual problems and difficulties in life, the advert is intended to entice them to a happy ever after life of health and happiness by consuming the product.The product is intended for people who are health conscious and with