Best approach the cultural and political environment of the country into which your company is expanding. Ans.CULTURAL ENVIRONMENT Cultural environment is a crucial factor which should be analysed while developing business strategies of company. If company is ignoring the traditions, customs, preferences & education & tastes, it can impact the business. It lies of factors that are related to human relationships & the effect of social attitudes & cultural values. These are accepting on the business of the company. Business Company is a successful because of appropriate strategies efficient utilization of cultural environmental factors. Cultural environment is a crucial for MNC. Hence, MNC should examine of the cultural activities of the country, where there are innovating their own business. Cultural factors are values, norms, beliefs, and traditions of the society decide how people & companies should be interrelated. The divergence in language sometimes presents a serious problem, even involving a change in the brand name. The beliefs and value associated with colour deviate significantly among several cultures. For example, white color indication death & mourning; but some countries it expresses happiness & this is the colour of the bride’s wedding dress. Some of the cultural