Customer Focus And Satisfaction In Relation To Mercury Engineering Of United Kingdom

CUSTOMER FOCUS AND SATISFACTION IN RELATION TO MERCURY ENGINEERING OF UNITED KINGDOM Students Name Course Tutor Date Introduction Customer satisfaction has become a critical competitive advantage in every aspect of production in the construction industry. As a matter of growth, the importance of customer satisfaction has become part and parcel of the construction industry strategy to capture the market. Construction firms therefore use customer satisfaction parameters to develop, monitor as well as evaluate product and service offered to the customers. Customer satisfaction also comes in handy to an organisation, for it improves the nature of communication between different parties thus facilitates mutual agreement and evaluation of goals. In the modern world, top construction companies have cordially put forth customer satisfaction and orientation as a result of stiff competition and shifts in customer demands as a response to tastes and preferences. The need of customer satisfaction in construction industry The need of customer satisfaction has been extensively studied by construction industry experts as demonstrated by studies undertaken by Lehtonen (2006, pp 3-11). Their works has gained widespread attention in the construction industry as noted from both academics and industry players. As is the case in the developed economies such as the