With time, the emphasis on things like diversity, inclusion, relationships, culture and motivation has grown inside the organizations. Rather than just productivity and profitability, these factors have also grown important for businesses over time. However, these factors also have an important link with productivity since the organization’s culture goes a long way in determining its competitiveness and profitability also. Companies are now concentrating on unleashing their employees’ potential and maintaining a culture of innovation. An interesting question that comes up is how relevant are things like diversity and culture to a company’s profitability and competitive advantage in the market. Can diversity be a competitive advantage for a company or can culture influence a company’s profitability? As per the recent market trends it appear the answer is yes and these things do influence the way your customers perceive you and also affects your profitability. Understanding and managing people has become especially important for the organizations, as ignoring your human capital may prove counterproductive. Businesses are now more and more concerned with increasing their productivity which requires innovating processes as well as people. An increasing number of organizations are relying on Total quality management so as to continuously improve their