Five Major Technology Adoption

Geoghegan’s principles of Five Major Participants of Technology Adoption can also be applied in a non-technical business scenario related to any change in business like implementation of a new human resource policy or a new sales and marketing policy.Perceived Usefulness: A new sales policy and marketing strategy would be required to be perceived as useful by the salespersons in order to adopt it.Perceived use of ease: The new sales policy should be implementable and easy to use.Attitude: The salespersons should have a positive attitude towards it and be ready to accept it.Behavior intention: The salespersons should intend to improve their efficiency and achieve higher sales targets. Usage Behavior: Subjective norms of the salespersons should match that of the new sales policy and it should be consistent with their norms.