FinanceGrantham University FIN526 Business ProjectJohnson & Johnson and Bristol-Myers Squibb Pharmaceutical CompaniesKey Differences in Performance Between Johnson & Johnson and BMS Pharmaceutical CompaniesWhen starting a company, owners try their best to remain unique despite venturing into a market with other key players. For this reason, companies might engage in the same business operations or structures but customize and modify them to operate more efficiently for more profits (Sadiq et al., 2022). Such techniques require creativity, innovation, and a good employee workforce that understands and values the company’s culture. Companies might make different decisions depending on what they think will work in the market and improve their sales. For example, a company choosing to base its funding on equity rather than debt might appear a stranger to a company that acquires more funding from debt and vice versa. Such situations help individuals understand the effect of choosing a different strategic move, especially in companies dealing with the same products or market (Sadiq et al., 2022). When competition is high, company owners try to bring something new into the market to knock their competitors off their feet (Sadiq et