Mkt6080 Marketing Strategy For Business

AGOROMA PAUL ERHINYOJANEXFORD UNIVERSITY Prompt 1: Artificial IntelligenceArtificial intelligence is a field that combines computer science and robust datasets to enable problem-solving CITATION IBM20 \l 1033 (IBM, 2020). Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind CITATION IBM20 \l 1033 (IBM, 2020). Artificial Intelligence is an emerging technology used for solving problems in face of life including the marketing of products and services. It enables marketers to understand the sales cycle better and adjust their strategies accordingly CITATION Edg21 \l 1033 (Edgy, 2021) from customer data gathered and analyzed. Artificial intelligence marketing is an approach that leverages tools, such as big data and machine learning, to improve the customer journey CITATION Edg21 \l 1033 (Edgy, 2021).PROMPT 2: WHY DID YOU CHOOSE THE TECHNOLOGY?The reason why I choose Artificial Intelligence is - It helps in gathering relevant information about customers for the decision-making process and some of these include streamlined marketing efforts, improved ROI, and greater customer satisfaction CITATION Edg21 \l 1033 (Edgy, 2021). Artificial Intelligence improves marketing campaigns such as measurement and reporting. AI will help me personalize