Integrated Campaign Report About Promoting Lgbtq

A Strategic Campaign Report A Case Study Of The Art Of Wedding And Its Introduction Of LGBTQ Wedding And Events Services Module Title Digital, Social and Integrated Campaign Management Module Code 2173 Assignment Title Integrated Campaign Design Word Count 3702 Strategic Campaign Report , Page 1Table Of Contents Introduction..3 Fig 13 1.0 Aims And Objectives.4 2.0 LGBT Market Segment Analysis5 Fig 25 3.0 Messaging Strategy6 3.1. 1 Client Journey Touch Points.7 Fig 37 3.2 Tactics And Channels Distribution8 3.2. 1 Images, Colours, Music.8 3.2. 2 Distribution Channels..8 Fig 4.9 3.2. 3 Campaign Software9 4.0 External Environment Competitor Analysis10 4.1. 1 Rivarly Among Existing Customers.10 4.1. 2 Threat Of New Entrants.11 4.1. 3 Threat Of Substitute Products11 4.1. 4 Bargaining Power Of Suppliers And Buyers12 4.1. 5 Government- The Sixth Force.13 4.2 Opportunities And Threats.13 5.0 Recommendations..13 List Of References15 Strategic Campaign Report , Page 2Introduction Although marriage has been an institution for centuries, the wedding planning industry is a relatively new idea. This concept has, however, been enthusiastically appreciated by many entrepreneurs today because to the rising market demands, the cheap overhead expenses associated with operating these companies, and the huge profits guaranteed. According to Statista (2022), in the United