Bus 30009 Assignment 2a: Ideation Report

Assignment 2A: Ideation ReportBUS30009 - INDUSTRY CONSULTING PROJECTNicole Costa - 102904670Brittany Neate - 103280708Tam Shirley - 7699832Alice Papadopoulos - 101627361Thushan Rodrigo - 101774898Table of ContentsEXECUTIVE SUMMARY .................................................................................................................................... 21.0. INTRODUCTION ................................................................................................................................... 22.0. WHAT IS THE PROBLEM? .................................................................................................................. 33.0. ANALYSIS OF EXTERNAL BUSINESS ENVIRONMENT .............................................................. 43.1. 3C S M ODEL ........................................................................................................................................... 43.2. P ORTER S 5 F ORCES .............................................................................................................................. 43.3. STEEPLE A NALYSIS ............................................................................................................................. 44.0. COMPETITOR ANALYSIS ................................................................................................................... 55.0. MAIN RECOMMENDATIONS ............................................................................................................. 65.1. M ARKETING PLAN : ................................................................................................................................ 65.2. S PONSORSHIPS : ...................................................................................................................................... 76.0. ASSESSMENT OF RECOMMENDATIONS USING SAF FRAMEWORK .................................... 76.1. R ECOMMENDATIONS .............................................................................................................................. 86.1.1. O PTION 1: M ARKETING P LAN ............................................................................................................... 8S ustainability: ................................................................................................................................................ 8F easibility : ..................................................................................................................................................... 9A cceptability: ................................................................................................................................................. 96.1.2. O PTION 2: S PONSORSHIPS .................................................................................................................... 10S ustainability: .............................................................................................................................................. 10F easibility : ................................................................................................................................................... 10A cceptability: ............................................................................................................................................... 117.0. CONCLUSION ...................................................................................................................................... 11APPENDICES ...................................................................................................................................................... 121.0. 3C S M ODEL ................................................................................................................................................ 122.0. P ORTER S 5 F ORCES .................................................................................................................................... 123.0. STEEPLE A NALYSIS .................................................................................................................................. 134.0. AMBC M EMBERSHIPS ................................................................................................................................ 145.0. IBC M EMBERSHIPS ..................................................................................................................................... 147.0. SWOT A NALYSIS ........................................................................................................................................ 15REFERENCES ..................................................................................................................................................... 1612Executive SummaryThe Australian Malaysian Business Council (AMBC) has experienced a problem with theirmembership number since the global outbreak began, which has yet to be remedied. After 30years of experience, the