A-Level Business 7132/3 Paper 3 Business 3

This study source was downloaded by 100000865965430 from CourseHero.com on 06-21-2023 03:06:25 GMT -05:00https://www.coursehero.com/file/57896111/A-Level-Paper-3-Source-Insert-Specimen-Assessment-Materialpdf/ Insert to 7132/3 SPECIMEN MATERIAL A-level Business 7132/3 Paper 3 Business 3 Insert Source 1: ITV plcThis study source was downloaded by 100000865965430 from CourseHero.com on 06-21-2023 03:06:25 GMT -05:00https://www.coursehero.com/file/57896111/A-Level-Paper-3-Source-Insert-Specimen-Assessment-Materialpdf/2 Source 1 ITV plc TV is the largest commercial television producer and broadcaster in the UK. Towards the end of 2013, Chief Executive Adam Crozier stated that ITV is now a stronger business with a more balanced product portfolio and, as we move into 2014, we will continue to see growth across the company. Adam Crozier has been praised for the way his leadership has improved the performance of the business. When he was appointed in 2010, ITV had been experiencing a fall in market share in an increasingly competitive market and its shareholders were unhappy with the low share price. ITV was losing viewers to the BBC as well as commercial rivals such as Sky and Virgin Media. This had led to a major fall in advertising revenue, which was ITVs main source of income. The situation was made significantly worse by the recession, as advertisers reduced their spending on television and switched expenditure to