Business-Level And Corporate-Level Strategy At Tesla

Business-Level and Corporate-Level Strategy at TeslaNameAcademic InstitutionCourse Number and NameInstructorDue DateBusiness-Level and Corporate-Level Strategy at TeslaBusiness Level StrategyAt the business level, Tesla’s main strategy involves a service-oriented model based on direct sales, while also providing customers with an energy-efficient, luxury vehicle. The competitive advantage stems from three factors: 1) Tesla is a pioneer in high-end electric vehicles that perform comparably to traditional vehicles of the same class (Chen & Perez, 2018); 2) Tesla provides Service Plus centers as well as mobile technicians, known as Tesla Rangers (Dutta, 2019) who can service vehicles or provide for other technical needs; and 3) Tesla focuses on the high-end market, which provides its brand with a high-end, luxury reputation (Chen & Perez, 2018).Although many other automobile manufacturers have now entered the electric or hybrid vehicle market, Tesla remains unique in that it provides high-end versions of these cars. Many other eco-friendly vehicles are produced to be affordable, while criticisms against these types of cars are that they underperform against traditional vehicles of the same class. Tesla, however, ensures