Busn 6311 Business Plan Part A - Innovation And Entrepreneurship

The SABR Cover An Investors Handbook Part A BUSN 6311: Innovation and Entrepreneurship Thompson Rivers University Submitted to: Professor Neil Mathur Summer 2017 Submitted by: Group 1 Shaoxuan Chang T00261524 Keston Luke T00531934 Riley Martin T00015516 Steven Murray T00553406 4 June 2017Business Plan: Part A Group 1 2 Elevator Pitch A group of four MBA students from Thompson Rivers University in British Columbia are bound together by the desire to rid active people of the unpleasant, smelly side effects of being active with headphones. The SABR (Sweat and Bacteria Resistant) Cover is an antibacterial, comfortable, durable, and reliable headphone accessory that will never smell or appear dirty despite heavy use from active users during workouts, outdoor activities, and manual labour. It is a shark skin cover that slips over your headphones that repels sweat, will be available in many colours, and for an affordable price, all without affecting music quality. The unique value proposition that SABR Covers offer is the innovative focus it is designed with, compared to headphone competitors in a mostly stable industry. We are entering the Business-to-Consumer market of handheld electronics accessories and computer peripherals by developing the SABR Covers and marketing them toward active users instead