Harley-Davidson Case Analysis

. HARLEY-DAVIDSON PERFORMANCE ANALYSISInstitution affiliation:Name:Instructor:Course:Date: Harley-Davidson performance analysisHarley Davidson is a motorcycle manufacturer established in the early 1900. The company enjoyed a wide sale and market presence between the early 1900 till 1969 where it had been left as the only sole manufacturer of American motorcycle. The other big and small manufacturing company had been forced out of business by the Great Depression. The company faced a threatening competition from 1969 from AMF Company which provided better quality and reliable motorcycles as compared to Harley-Davidson. After an intensive restructuring and having a positive take on the competition, Harley-Davidson bounced back to record profits and sale by mid 1990s. The company also expanded into the performance motorcycles or rather called sport motorcycles. The company acquired 48 percent interest of the Buell Motorcycles Company.Harley-Davidson has enjoyed a good performance so far. In 2001, the company was enjoying its 16th consecutive year of making a record income and revenue within the market. This is quite a surprise and a big achievement to the company due to the