Strategic Management Of Apple Inc

Executive SummaryThe mobile phone industry as a whole is a one of the fastest growing industries in the world and expanding globally rapidly as developing countries emerge. Cell phones have gone through major changes since their introduction in 1994, are constantly evolving to meet customer expectations. In January 2009 the total number of mobile phone subscriptions in the world reached over 4 billion. Worldwide, sales to end users in first quarter of 2010 totalled over 314 million units recording a 17% surge compared to the same period in 2009 from a recent Gartner report. This growth was majorly driven by double-digit growth of smart phone sales in more mature markets. According to a recent analysis, IDC has predicted that “the sales of cell phones are going to grow by an additional 11% – 12% in the coming few year(s).” Concerning Porter’s Five Forces, buyer power is moderate/low, supplier power is moderate/low, threat of new entrants is low, substitutes are low, and rivalry is high.The global mobile phone industry is best defined by overall market share and price based upon product type. The industry can be further defined into three different segments: low-end, middle, and high-end. In