Business Plan Of The Fashion And Textile Outfit House

1 UNICAF BUSINESS PLAN OF THE FASHION AND TEXTILE OUTFIT HOUSE STUDENT ID: R1702D2293162 COURSE: MBA MODULE: BUSINESS METHOD AND PROCEDURE CODE: UU-MBA714 DATE: 16TH DECEMBER 2018 TUTOR: ALPHA MUGARI2 Table of Contents EXECUTIVE SUMMARY .................................................................................................................................. 3 INTRODUCTION ............................................................................................................................................. 4 The proposed business plan: Fashion and Textile Outfit House ............................................................... 4 Location of the business ........................................................................................................................... 4 Objectives and goals of the business ........................................................................................................ 5 COMPANYS DESCRIPTION ............................................................................................................................ 5 Vision ......................................................................................................................................................... 5 Mission Statement .................................................................................................................................... 6 Core Value ................................................................................................................................................. 6 Partners and organogram ......................................................................................................................... 6 Legal structure and regulations ................................................................................................................ 7 MARKET RESEARCH ....................................................................................................................................... 7 The fashion and textile industry ............................................................................................................... 7 Target market............................................................................................................................................ 7 Fashion and textile outfit SWOT ANALYSIS ............................................................................................... 8 Pestle analysis ........................................................................................................................................... 8 Porters five forces model ......................................................................................................................... 9 Marketing ................................................................................................................................................ 10 Marketing plans ...................................................................................................................................... 10 Competitors ............................................................................................................................................ 11 Competitive Advantage .......................................................................................................................... 11 FINANCIAL PLANS ........................................................................................................................................ 12 Staff Salaries ............................................................................................................................................ 12 Taxes ....................................................................................................................................................... 12 Insurance ................................................................................................................................................. 13 IMPLANTATION PLAN ................................................................................................................................. 13 CONCLUSION ............................................................................................................................................... 13 REFERENCES ................................................................................................................................................ 153 EXECUTIVE SUMMARY This paper manifests the Business Plan for the proposed Fashion and Textile Outfit House. It is a fashion design outfit which will also be involved in product supply and retail, by targeting male and female, the young