Assignment 2 Business Plan Competitive Analysis

Business Plan Part II Competitive Analysis and Strategic AssessmentNameTutor’s Name26105/2015Table of Contents TOC \o "1-3" \h \z \u Competitive analysis and strategic assessment of the proposed venture PAGEREF _Toc419970099 \h 1Competitive analysis PAGEREF _Toc419970100 \h 1Sources of competition PAGEREF _Toc419970101 \h 1Major strengths of competitors PAGEREF _Toc419970102 \h 1Strategies and marketing tactics for attracting first-time customers PAGEREF _Toc419970103 \h 2Brand definition PAGEREF _Toc419970104 \h 2Brand differentiation PAGEREF _Toc419970105 \h 2Brand Exposure PAGEREF _Toc419970106 \h 3Brand review PAGEREF _Toc419970107 \h 3Marketing tactics PAGEREF _Toc419970108 \h 3Strategic positions available for the business PAGEREF _Toc419970109 \h 4Business risks and opportunities PAGEREF _Toc419970110 \h 5Sources of funds PAGEREF _Toc419970111 \h 6Break even report PAGEREF _Toc419970112 \h 7References PAGEREF _Toc419970113 \h 9Competitive analysis and strategic assessment of the proposed ventureCompetitive analysisUsing Porters 5 forces industry competitiveness analysis the power of suppliers is expected to be quite low as the business will be using cars that are available with many car manufacturers. The power of buyers is