The number of words: 3172Table of content Contents TOC \h \u \z \t "Heading 1,1,Heading 2,2,Heading 3,3,Heading 4,4,Heading 5,5,Heading 6,6,"Table of content2Industry overview 3Company Portfolio4Vision4Mission4Corporate Objectives4Round decisions5BSG Round 1 5BSG Round 2 5BSG Round 3 5BSG Round 4 5BSG Round 5 5BSG Round 65Supporting strategic and management models6Situational Analysis - PESTILE6Industry and Sector Analysis M.E. Porter’s Five Forces & Generic Strategy6Internal Analysis McKinsey 7’s6<w:i