Degree In Electronic Commerce Notes

Describe any two types of e-marketplaces. (4marks)Social Media MarketingSocial media is a great source of directly communicating with your customers to increase your product awareness. It could be done by any or all of the social media channels such as LinkedIn, Facebook, Instagram, Twitter, Google, and YouTube. Some of the important advantages of social media are as follows;Increase product awareness and reputation means more sales.Directly communicating with your customers can increase brand loyalty.You can increase the number of visits to your website and rank it up in the search engine.Targeting the exact audience will help you to know more about your customers’ needs.Video MarketingIt is said that a picture is worth a thousand words, and a video is worth thousands of pictures. You can catch the attention and emotions of your target market by showing them a video clip about your product or service. Video marketing is very effective if it conveys the right message to the right audience. Article MarketingEngaging quality content by providing valuable information to your targeted market, what people are looking for over the internet to solve a certain problem? It is a consistent and ongoing process of delivering quality content to your readers. It is