Degree In Electronic Commerce Notes

1 SCHOOL OF PURE AND APPLIED SCIENCES DEPARTMENT OF INFORMATION TECHNOLOGY COURSE TITLE: ELECTRONIC COMMERCE2 COURSE OUTLINE .................................................................................................................... 5 CHAPTER ONE ........................................................................................................................... 7 INTRODUCTION TO E-COMMERCE .................................................................................................. 7 1.1 Definition of terms .................................................................................................................... 7 1.2 History of EC ............................................................................................................................ 8 1.3 Classification of E-Business Transactions ................................................................................ 9 1.4 Revenue Models ...................................................................................................................... 10 1.5 Benefits and Limitations of E-commerce .............................................................................. 11 1.6 The Limitations of EC and Factors Affecting Adoption in Kenya ......................................... 12 Chapter Review Questions ...................................................................................................................... 15 CHAPTER TWO ........................................................................................................................ 163 ENABLING TECHNOLOGIES AND INFRASTRUCTURE ............................................................... 16 2.1 The Internet and the World Wide Web ................................................................................... 16 2.2 Client -server technologies ..................................................................................................... 20 Description .............................................................................................................................................. 20 2.3 Intranet and extranets .............................................................................................................. 22 What is an extranet? ................................................................................................................................ 23 Why would you use an extranet? ........................................................................................................ 23 2.4 Connecting technologies for networks such as broadband ..................................................... 23 Chapter Review Questions ...................................................................................................................... 25 CHAPTER THREE .................................................................................................................... 264 THE E-MARKETPLACES STRUCTURES AND MECHANISMS ..................................................... 26 3.1 Introduction to Electronic Markets ......................................................................................... 26 3.2 E-Marketplace Components and Participants ......................................................................... 27 35 3.3 Information Portals ................................................................................................................. 30 3.4 Transactions, intermediation, and processes in E-commerce ................................................. 31 Chapter Review Questions ...................................................................................................................... 33 CHAPTER FOUR ....................................................................................................................... 34 Internet Consumer Retailing ................................................................................................................... 34 4.1 Introduction and Definition