E-Commerce: Studies About Online Shopping In Indonesia

E-COMMERCE: STUDIES ABOUT ONLINE SHOPPING IN INDONESIAAbstract: The purpose of this research is to know the potential of the e-commerce industry and establish it preliminary assessment, evaluation and understanding of the characteristics of online shopping in Indonesia which experienced the slowest growth in the last five years. Chi-test tests are used to determine the relationship between current online shoppers and demographic variables. The t-test sample is then used to compare the average difference between the current online buyers and the non-online buyers. It also investigates the influence of factors (demographic profile, previously online shopping experiences, perceived benefits, consumer lifestyles, and perceived buyer confidence)Keyword : e-commerce, demographics profile, on line shoppingINTRODUCTIONEstimation latest by Macquarie Bank show market Indonesia has grow 60-70 percent every year since 2014 and will develop from US$8 billion in 2016 to US$60 billion in 2020. This is to be expected can produce opportunity new For site e-commerce And business they . A number of factor has push resurrection industry e-commerce Indonesia. Enhancement penetration smartphones And Internet, investment foreign intensive on the leading platform, class growing Indonesian Middle Ages, and online payment overhaul