Change Management Initiatives At General Electric Towards Innovation And Diversification

Change Management Initiatives at General ElectricTowards Innovation and DiversificationStudent’s NameInstitutional AffiliationAbstractThe most mystical of the issues of management, after, perhaps, the issue of leadership, is the issue of change, especially significant reorganizations. In addition to the requirement of need, there is a requirement of timeliness and speed of change, which makes the issue significantly more acute. After all, it has turned out to be generally accepted opinion that the ability of an organization to change determines the level of its prosperity. 20 years ago, General Electric CEO became the embodiment of the idea of charismatic leadership. It took a progression of prominent bankruptcies and failures before the proprietors understood: the faction of the individual in business is as dangerous as in politics. The purpose of this study is to analyze change management initiatives at General Electric towards innovation and diversification. This study was conducted in a qualitative way that allows a detailed analysis of the literature that relates to the company's change management, as well as the company's focus on innovation and diversification.Keywords: GE, General Electric, innovation, diversification, change management, management, leadership, staff.IntroductionGeneral