Pestel Analysis: Pollution Eating Bikes Case Study

PESTEL Analysis 1PESTEL ANALYSIS: ‘POLLUTION EATING BIKES’ CASE STUDYNameInstitutional AffiliationPESTEL Analysis: ‘Pollution Eating Bikes’ Case StudyExecutive SummaryThis report describes the benefits and potential risks associated with the introduction of Studio Roosegaarde’ Pollution Eating Bikes in South Korea. After the conducted PESTLE analysis, South Korea appeared to be an attractive country in terms of foreign investment and doing business there. However, the country still experiences underdeveloped corporate governance and insufficient regulatory transparency that hinder its economic potential and may create obstacles to Studio Roosegaarde. To secure the business and gain competitive advantage in the market, it is advisable for the company to minimize costs and increase labor productivity; mitigate political risks through the formation of additional reserves; and carry out continuous marketing research to ensure the fulfillment of the company`s both short-term and long-term goals.IntroductionToday, South Korea is one of the most advanced economies in the world. At the same time, the country has a chronic dirty air problem that makes it one of the most polluted states in the world (Hu 2017). Seoul, the capital of the Republic of Korea, has increasingly