Mgt 301 Quiz (Mid Term) Principle Of Marketing

This study source was downloaded by 100000857300661 from CourseHero.com on 12-11-2022 13:47:34 GMT -06:00https://www.coursehero.com/file/181518416/MGT301-QUIZ-MID-TERMdocx/ PRINCIPLE OF MARKETING - MGT 301When railroad companies thought that users wanted trains rather than transportation and overlooked the growing challenge of other modes of transportation they were following the selling concept. True FalseEnvironmental concerns have been on the decline in the past decade, more government legislation and the green movement may be the cause of this trend. True FalseThe microenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics. True FalseAn exchange is the core concept of marketing, whereas a transaction is marketings unit of measurement. True FalseWhen backed by buying power, wants become demand. True FalseDe-marketing is a marketing philosophy focused upon product differentiation and positioning. True FalseDelivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships. True FalseWhen sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia. True FalseThe twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. True FalseSmart