Uber Written Case Study Analysis

NameInstructor’s NameCourseDateUber Written Case AnalysisIntroductionAlthough Uber brands itself as a technology company, not a transportation company, it has done a great job in revolutionizing the transportation industry. Ridesharing is becoming increasingly popular all around the world thanks to Uber. Uber is now facing a lot of competition domestically from companies like Lyft. It should be noted that Uber is not only facing competition at home but also globally. Uber’s success has been attributed to the aggressive policies of its co-founder and CEO Kalanick. By 2015, Uber was the most popular unicorn in the world (Matherne & O'Toole). The success of Uber also hinged on the company’s ability to exploit inefficiencies within the transportation industry. Taxicabs, the most popular means of transport in most cities across the United States offered higher prices and low-quality service leaving most clients unsatisfied. Uber managed to fix all these inefficiencies which gave it a head start in the transportation industry. After Kalanick had expressed his interest in expanding the company’s services beyond ridesharing, the company already had locations in more than 140 cities in the United States and it operated in more than 250 cities