Case 30 Yahoo! Inc.: Marissa Mayers Challenge

Case 30 Yahoo! Inc.: Marissa Mayer’s ChallengeNameAffiliationDateIntroductionAlthough Yahoo Inc. was one of the earliest search engines in the world, it has since fallen behind the likes of Google. The company started out well, be things have then taken a twist and the company has had to reinvent itself several times but still, nothing much has changed. Starting, the company had a very good run, it established itself as the leading search engine globally. However, the company was slow to adapt to the changing market trends which saw it lose it to spot to companies such as Google who now dominate the search engine industry. Yahoo was founded in 1994 by Jerry Young and David Filo who were students at Stanford University, California. The two were looking for ways how to track their favorite internet websites. However, the websites kept growing each day that passed so they started to categorize them into groups and subgroups. The two started Yahoo in an attempt to keep track of their favorite websites. The website started by attracting friends who were also interested in tracking their favorite websites