Moh'd - Business Research And Publication - Assignment

MOH'D - Business Research and Publication - AssignmentAuthor’s Name:Institution of Affiliation:Course:ProfessorDate:MOH'D - Business Research and Publication - AssignmentCorporate donations have declined in the last 15 years. In the United States, the rates declined by 50%(Stephan et al., 2019). The decline in the rates of corporate donations can be attributed to the fact that executives perceive this act as a no-win situation. This perception is caused by the fact that the executives are constantly pressured by critics to engage in corporate social responsibility while on the other hand, investors demand that they maximize the short-term profits. Even if these companies end up listening to the critics and give more, their efforts are not appreciated; rather, the critics’ expectations just go higher. Therefore, most executives grapple with the challenge to perceive charitable donations as a beneficial venture. As a result, more companies are employing strategic philanthropy. Nonetheless, most corporate do not understand this term and in most instances, they practice something that is not effective as philanthropy. Therefore, more companies are using philanthropy as a way to market their brand.In the United States, marketing using philanthropic activities