Boeings Innovative Strategy Analysis

Student’s first and last nameProfessor’s nameCourseDateBoeing: building competitive advantagesBoeing was the largest aerospace company in 2004. Moreover, it has dominated civil aviation industry for decades. However, the industry has not survived the best times in the recent years. Global financial crisis, growth of price for fuel, constant terrorist attacks have damaged the industry significantly. As a result, the degree of competition has increased significantly in the industry. The companies have been forced to look for competitive advantages and the so-called marginal gains in order to overcome their competitors. Talking about Boeing, the so-called «e-Enabled advantage» should be mentioned. The main questions that have to be answered are whether this advantage is sustainable and how to implement it with the biggest effect.Probably, the best way to get significant competitive advantages and marginal gains over competitors is to account the overall economic and social trends in own business strategy. Two biggest trends of the modern society are economic and environmental efficiency. The mentioned «e-Enabled» advantage was going to help the company to reach these goals. According to this idea all operating aspects of the company’s performance should be integrated under one information system. Some additional information about this idea can be