Ql-215-J6925 2-1 Discussion: Mission And Vision

2 – 1 Discussion: Mission and Vision Ida King My chosen company is a multicultural organic hair care company called “Mielle”. The mission statement is as follows: Mielle is One of The Fastest Growing Hair Care Brands in the Multicultural Category. As we grow, our ambition is to broaden our vision on how we continue to innovate exciting new products that not only solve your needs, but products that provide a proactive approach to healthy hair AND scalp preservation. Mielle, not only has some of the best haircare products, but they also have skincare products for multicultural use. Mielle believes that this product is about “more than a strand”. Mielle’s founder Monique Rodriguez states that, community outreach is a standing pillar. Mielle is increasing their initiatives every year to drive continuous change within the community. I feel as though the mission and vision statement is clearly effective. I have been using this product for several years now, and it stands strong in the African American community. The founder Monique Rodriguez started this company in 2014, after her healthy haircare regimen blew up on social media due to her tailbone hair length. Her product is sold in 87 countries and can