Research Study GuideQuantitative Research vs. Qualitative ResearchWhat are the differences?QUANTITATIVE RESEARCHQUALITATIVE RESEARCHResearchers test hypothesis that are stated at the beginning.Researchers capture and discover meaning once they become immersed in the dataConcepts are in the form of distinct variables.Concepts are in the form of themes, motifs, generalization and taxonomies.Data are in the form of numbers from precise measurement.Data are in the form of works and images from documents, observations, and transcripts.Theory is largely casual and is deductive.Theory can be casual or unusual and is often induce.Procedures and standard ad replication is frequent.Research procedures are particular and replication is very rare.Analysis proceeds using statistics, tables, or charts and discussing for what they shows relates to hypotheses.Analysis proceeds by extracting themes or generalizations from evidence and organizing data to present a coherent consistent picture.Structured dataStatistical analysisObjective conclusionsSurveys, experimentsUnstructured dataSummarySubjective conclusionsInterviews, focus groups, observationsMethods include surveys, structured interviews and observations and reviews of records of documents’ numeric information.Methods include focus group, in-depth interviews and reviews of documents for types of themes.Primarily deductive process used to test pre-specified concepts, construct and hypotheses that make up theory.Primarily inductive process used to formulate theory on hypotheses.More objective provided, observed effects integrated by researcher of a