Project Selection The opening of a Coffee Shop Author Institution The Impeccable Cup is the name of the new coffee shop that will be opened in June 2013. The business will specialize in Cappuccino, tea, coffee, homemade brownies and cookies. The business is strategically placed since there are no coffee shops within a range of five miles. The target audience of the coffee shop is artists and intellectuals. Impeccable Cup will offer quality tea, coffee, cappuccino, and hot coca at a remarkably reasonable price. All drinks made by the Impeccable Cup will be from filtered water and quality ingredients that the business can obtain. Frozen drinks made by Impeccable Cup will have chocolate or caramel syrup drizzled over the drink. Hot coca and cappuccino will have cream toppings, and there will be an option for candy sprinkles. On the other hand, cookies will have an option for caramel or chocolate sprinkles and dip. The Impeccable Cup will offer flavored creams and five types of sweetener, which will include honey, sugar, splenda, sweet-n-low and equal. The drinks will be offered in three different cup sizes that will have different charges the charges will be as follows small cup 1, medium cup