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Name of StudentMarketing Management -MKT 6210Assessment Task 1 Marketing Management -MKT 6210 Assessment Task 1Choose a company of your choice and explain the marketing segmentation methodsimplemented by themThe process of market segmentation involves division of the complete potential market for a productor service offering into small-sized groups. These groups have same wants and needs and therationale behind market segmentation is that the company is able to devise customized promotionand advertising strategy to target the group, thereby meeting the needs of diverse consumer basemore effectively (Schuetz, 2015 ) . Wal-Mart is a retail giant and covers a huge market. The concept ofmarkets segmentation is very important for the management of Wal-Mart because i t gives thecompany insights into where to open-up a new retail outlet and what type of products or serviceshould the company offer to a particular consumer segment (Chuang, Donegan, Ganon &Wei, 2011 ) . In addition, the company is making use of a diverse range of store format atnumerous localities , in order to fulfill the needs and wants of a diverse consumer base. To add on,Wal-Mart has five major retail formats, which fall under the three retail divisions as mentioned below:Wal-Mart Stores USAWal-Mart Discount Stores that incorporatesa