Module 09 Cta Wal-Marts Global Strategies (100 Points)

Wal-Mart’s Global Strategies Student Name American Public University COURSE####: Course TitleInstructor NameDue DateWal-Mart’s Global Strategies Luthans and Doh (2018) report that from 1991, Walmart engaged in global expansion strategies that produced mixed results. A thorough analysis of the case reveals that in its global expansion, the company was driven by market-seeking and resource-seeking initiatives. Consequently, the firm global expansion strategy involved creating partnerships with domestic organizations and businesses, acquiring already established ones, tapping into the middle class’s increasing purchasing power, and cooperating with government officials. According to Luthans and Doh, this is administrative coordination strategic approach that “… makes strategic decisions based on the merits of the individual situation rather than using a predetermined economic or political strategy” (2018, p. 298). The strategy proved successful in some regions such as Mexico and failed in others such as the European market. Reasons for success and failure in the two regions can be attributed to the company’s failure to understand and appreciate the socio-cultural, economic, and political differences in these markets despite the fact that they used administrative coordination strategic approach. The purpose of this paper is thus