Assignment #5 Strategic Analysis Of A Firm You Know

MemorandumTo: From: Date:Subject: External Strategic Analysis of Starbucks Corp.The purpose of this memorandum is to present external strategic analysis of Starbucks Corp. These are external factors that impact the competitiveness of the company in the coffee industry and the fast food industry in general. The factors are either threats or opportunities. The report rates the external factors as either strong, moderate or weak forces to the company. Factors that present strong force to the company are major threats, while factors that present weak forces are opportunities. Starbucks was founded by Jerry Baldwin in 1971. It is ranked the 45th most innovative brand in the world and 45th most valuable brand. It has chain in America, Europe, Asia and Africa. The company, and has a total of 238,000 employees. The analysis looked at the Potter’s five forces that affect the business, which includes the competitive rivalry, bargaining power of the customers, threat of substitutes, threat of new entrants, threats of substitutes, and the bargaining power of the suppliers. The analysis found that; the competitive rivalry, threat from substitutes and the bargaining power of customers are the major concerns of the company. The supplier power and threats of new entrants were