Critical Thinking: Website Analysis The Objective Of This

Website Analysis: The Retail IndustryStudent’s NameInstitutional AffiliationWebsite AnalysisRetail industryIn 1994, Jeff Bezos created Amazon; now the biggest online retailer in the world by revenue. At first, the company sold books online. However, its range of products has now increased to include music, accessories, magazines, video games, consumer electronics, toys, apparels and software among others. The company is the pace setter for online retailing. At the moment, retailers are moving gradually from high street retailing towards e-commerce, with the physical stores existing to complement the online retail. The similarity between online and high street retailing is that, the potential customer judges the company by what they see (Ellis, 2016). However, to complement the loss of touch, the e-commerce websites must adequately display the features of the product using clear graphics, text, and also allow for easy navigation within the store. Privacy and safety are also critical for must customers. According to Smith, (2016), online retailing is expected to become more seamless as technology improves and designers understand the buyer’s needs (Smith, 2016). This paper will analyze the websites for three companies operating in the Middle East, that is;