Assignment 2 Vice President Of Operations, Part 2 280 Points

Vice President of Operations, Part 2Name:Professor’s name:Course title:Date:Weaknesses in McDonald’s product life cycleProduct life has four states; the introduction, growth, maturity and decline in this sequence. The cycle depends on market demands and the need to make maximum profit from a particular product while it is in the market. The weaknesses of the McDonald product life cycle are concentrated within the introduction stage. Introduction phase usually involves creating awareness and creating market for the product. This includes branding, promotion and pricing.The first problem is that, McDonalds has been introducing the launch of new products too soon. Despite customers showing interest in new products, announcing new products too soon does not create the enthusiasm that the company needs. On the contrary, customers doubt the quality of the new product, leading to a fail. Second, the organization does not take seriously into consideration the feedbacks of the pre-launch. As the result, the product is not what the customers want but what the development team wants. On June 21, 2017, McDonald will introduce a new product known as the Mac Filet-o-Fish sandwich. The product will be made of breaded fish filet,