Read Chapters 3 And 4 Of Operations And Supply Chain Management

Quality Function DeploymentName:Institutional affiliationQuality Function DeploymentQuality refers to anything that has a positive or negative effect on the reputation or competitive advantage of the business. It could include; the durability of products, speed of service, superior design and ease of use among others. Quality Function Deployment (QFD) originated from Japan, and was first used by the Toyota Motors to manage quality of products. The aim of the methodology is to identify and prioritize the needs of customers. Instead of inspecting quality, QFD emphasizes on designing quality from the conception of a new product or service to the delivery, using the customer’s voice to identify the issues that are critical to quality (Chan & Wu, 2005). QFD at Toyota and McDonaldToyota is a leading Japanese multinational car manufacturer that specializes in high efficiency and affordable cars. However, in the 1980s, the company decided to venture into the luxury car segment, previously dominated by companies such as the Audi, Rolls Royce, Land Rove, Daimler and BMW. Companies such as the General motors and Ford had attempted the same initiative but failed. The success of Toyota’s Lexus is attributed to its