Key Concept Exercise: Becoming world classThe system theory of organization states that each department is part of a system, and contributes to the overall success of the organization. However, each department must have a clear picture of its role towards overall success. This is known as the operational plan. Operational plans consist of three key elements; the strategic issue, strategic objective and the selected strategy (Sheldon, 2006). Great operational plans improve customer satisfaction. Companies that rank high in terms of meet the needs of their customers are known as world class businesses. Some brand is associated with quality while others are not. Some of these world class brands include Samsung and Apple in the technology industry, Toyota and Mercedes Benz in the automotive industry, Zara and Nike in the clothing industry, and Emirates in the aviation industry. While there are many strategies for becoming world class, the most important is continuous improvement to improve customer satisfaction. Continuous improvement is defined as the efforts to refine an organization’s services, processes and products (Bamford & Forrester, 2010). Companies can achieve continuous improvement by adopting the Kaizen principle. Kaizen thinking involves analyzing the current condition of the business, thinking of the desired