Mgt 672 Module 04: Critical Thinking Disney In Asia Case Study

Cultural Dimensions in Decision-MakingStudent’s NameInstitutional AffiliationCultural Dimensions in Decision-Making: Disney in AsiaIntroductionRecently, internationalization has forced more organizations to expand their business functions across national borders. The trend has led them to experience distinct and unfamiliar cultures. International business success strongly depends on how business executives control an unfamiliar and new culture. Embracing cultural differences provides an organization with various business expertise and new business insights to conquer business-related issues. Notably, as cultural inventory rises, cultural awareness in cross-cultural or multicultural encounters also rise (Kotler, et al. 2019). Knowing and understanding other cultures gives a business a competitive edge in conducting business across national borders. China’s economic development is still fast-paced and for international organizations venturing into the nation, their triumph lies in the Chinese consumers’ support. Given the distinctions in norms, beliefs, language, and culture, it is hard to measure how Chinese consumers will respond to international brands. Furthermore, there are several Chinese products that are like the foreign ones, thus foreign organizations have the task of carefully researching the market to survive. Chinese market penetration is a huge challenge to the English-speaking