Throughout This Course, You Have Learned About The Elements Of A Marketing Plan

Marketing Plan: NikeNameMBA 5501 - Advanced MarketingTutor’s NameDateMarketing Plan: NikeNike Inc. is an America corporation with its headquarters in the Portland metropolitan area of Beaverton Oregon. Nike and Adidas are global leaders in design, development, manufacture and marketing of athletic shoes, sports apparel and sports equipment. The state mission of Nike which was founded in 1965 as Blue Ribbon Sports before becoming Nike Inc. in 1971 is “to bring inspiration and innovation to every athlete” CITATION Nik20 \l 7177 (Nike.com, 2020). The company had revenues in excess US36 billion in 2020 CITATION Mac201 \l 7177 (Macrotrends.com, 2020)and it’s swoosh logo and ‘Just do it’ motto have global brand recognition.Competitive AnalysisNike operates in highly competitive global sports apparel, footwear and accessories market in which it competes with a significant number of athletic, leisure, sports apparel, footwear and equipment. Some of the major global competitors in this industry are Adidas, Puma, Under Armour and V.F corp. Besides global competitors, Nike also competes with a multiple number of artisan and vertical retailers. The competitive landscape in the athletics sportswear industry is characterized by intense competition, rapidly changing