Mn 501 Unit 8 Assignment;pp;marketing Plan

Nurse Practitioner NameInstitutional affiliation History of Nurse PractitionerBegan in late 1950s and early 1960s due to expansion of specialization in medicine.Social Security Amendments of 1965 further increased the need for Nurse Practitioners.In 1965, the first Nurse Practitioner program was rolled out.In 1974, Council of Primary Care Nurse Practitioners was created.Certification status became available in 1980. Education and Certification Nurse Practitioners require MSN or DNP.Examination to obtain certification.Application for licensure with the state board for licensure. Major Function of a Nurse PractitionerObtain patient’s history.Order for diagnostic tests.Make prescriptions to patients.Conduct minor procedures.Provide education to patients and their families. Marketing PlanSelf-marketing is critical to career advancement.Job market is highly competitive.The best model is the use of 4Ps of Marketing.They are Product, Promotion, Price, and Position. Product Certified Nurse PractitionerState licenseHighly flexible3 years’ work experience PromotionAbility to conduct minor to slightly complex proceduresAdvanced decision-making skillsGreat interpersonal and communication skills.Analytical skills Price Average pay 100,000PositionSenior Nurse Practitioner Central and Core CompetenciesCollaborationInvolves partnerships with other health care members.Promotes advanced health care through sharing of ideasConsultation Involves making use of specialists in other disciplines.Promotes advanced health care through complementary cooperation. ReferencesCooke, L., Gemmill, R., & Grant, M. (2008). APN core competencies: A framework for developing and