Total value and Sustainable productStudent NameInstructor Course Date AbstractCurrently, almost all business are encouraged to stand in a position of solving instead of leading to social, environmental as well as economic problems. Due to this fact, sustainability is regarded as a new strategic aspect and a significant source of major competitive advantage. Keeping in mind that customers buy products with the expectation of benefiting from them by solving their problems rather than the function of the product remains the core of product service system.IntroductionIn the current world, many companies are focusing on sustainability in order to improve processes, achieve growth, and add value to their organizations instead of focusing on only reputation. Many world wide organizations are integrating sustainability principles into their daily operations through targeting goals that are beyond earlier concern for reputation management. Some examples in this case include producing green products, saving energy and retaining as well as motivating employees. All these aspects assist the companies in capturing value via return on capital and growth. Analysis from different studies has shown that organizations integrate sustainability through various different processes (Halkias & Thurman, 2016). For