Discussion Questions Week Four Students Name Institution of Affiliation Discussion Questions Week Four Question One How Do Companies Go About Designing Products and Services In designing of products and services, companies undertake the following steps Idea generation which involves coming up with the idea of new products. Feasibility analysis is the assessments of expected demand, the cost of production and development and expected profits and technical analysis. Product specification is what the product must have to meet customers needs Process specification involved determining the requirements of the development process. Then an evaluation of alternatives is conducted regarding cost, expected profits, the resource available among others. The company develops a prototype for identification of defects The design review entails deciding on whether to modify the product or to abandon it The product is then introduced to the test market to evaluate the available demand. If the product is successful, the company introduces it to the market Finally, the marketing team will conduct the follow-up evaluation to see if the product sales are as expected. Question Two What Are Some of the Issues With Product and Services Design Products and services design face legal, ethical and environmental issues. The products must conform