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Introduction
There is necessity of every business to have a strategy i.e. a method of outlining the organizational shared goals. A well-structured business strategy is of great significance for the success and sustainability of company. If a company lacks a well-outlined strategy then it lacks direction, efficiency and profitability. Having knowledge concerning competitors’ performance in this changing and competitive world is important for it will ensure that the company management put themselves in a position of ensuring long-term profit and growth of their business. It is necessary for managers to understand the changes that occur within the market place of their industry in order to remain strong and
moving from your service and products and switch to the next available thus making competition to be stiff. Therefore, Etisalat should be in a position to provide better network coverage in order to make its customers satisfied and come for their services every time rather than opting to go for competitors’ services.Conclusion and recommendation
Etisalat is well recognized and strong telecommunication company in the Middle East and other several countries across the globe. In order to keep its business growing, it is necessary for the company to focus in various areas for development. First of all, Etisalat should change its traditional culture and replace it with quality culture. The company should ensure that it increases the top management commitment to its function. It should prepare as well as construct a total quality implementation plan. It should construct a well-structured infrastructure that provides strong support to all operations and process involved in the organization. The management should adjust the company to support organizational change and therefore improve total quality system.
References
Dabhade, I., &Dewan, M. (2015). On the History of Telecommunication: Patents, Disputes and Rivalries that Shaped the Modern Telecommunication Industry. Telecom Business Review, 8(1).
Etisalat (2013).Company Profile.
Faccio, M., &Zingales, L. (2017).Political Determinants of Competition in the Mobile Telecommunication Industry.SSRN Electronic Journal.
Ho, J. (2012). Strategic Innovation through Business Intelligence: Linking Competitive Forces to Profitability. International Journal of E-Education, E-Business, E-Management And E-Learning.
Mishra, S. (2006).Customer Lifetime Value in Telecommunication Industry.Review Of Professional Management- A Journal Of New Delhi Institute Of Management, 4(1), 27.
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