Strategy, Organization, and Opportunity Assessment Students Name Institutional Affiliation Strategy, Organization, and Opportunity Assessment Introduction A company may choose to expand its business activities to foreign market for numerous reasons including growth and development, continuous survival in the market, viability, and economies of scale, business diversification, and supply chain safety among others (Pehrsson, 2004). In doing so, the firm subjects itself to various challenges like foreign exchange rates and cultural gaps. These challenges must be comprehended with in order to avoid or eventually mitigate such challenges. Consequently, voyaging to conquer foreign markets can be contra-indicated for different firms not holding specific assets or specific capabilities to face challenges associated with such projects (Pehrsson, 2004). As a result, several diagnostic systems have developed to evaluate a firms capacity for internationalization. Advanced Laboratory Services Ltd Readiness to Internationalize Advanced Laboratory Services Ltd is a digital health company that creates and commercializes patented rights and proprietor technologies thus providing clients with laboratory services using mobile services. The company offers a real time mobile service, and cloud based diagnosis and treatment elucidations based on mobile phone application analysis in combination with a pocket fitting glucose monitoring gadget. It also offers genetics and pathology services