Creative Organizations And Strategic Change

Creative Companies-Google and MicrosoftStudent NameCourseDateInstructorIn order to survive in today’s competitive market; all businesses must show high creativity levels. In fact, creativity in business guarantees bigger and better ideas by challenging the staff’s and management’s way of thinking, which breeds new business opportunities and solutions to problems. This paper discusses the importance of creativity in business today by identifying and discussing Microsoft and Google as global creative companies in today’s market. The paper also analyzes both companies’ opportunities for strategic change. The paper analyzes both companies by using the definition and understanding of ‘creative companies’ as defined in mastering leadership. Creative Companies: Microsoft Corporation Microsoft Corporation develops, manufactures, and sells personal computers, computer software, as well as consumer electronics. Founded by Bill Gates and Paul Allen in 1975, the company strived not only to improve but also to advance software technology by ensuring it is easier and cheaper for the public to use hi-tech gadgets and computers. According to Davis (2009), companies that value and practice creativity and innovation have good chances of success, a fact that Microsoft’s management seems to comprehend well. Microsoft’s